Product news - 3 min read

Meister in 2025: a clear vision and a fresh visual identity

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Caitlin Hughes
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At Meister, we’re always listening and learning to ensure we deliver the right kind of value for you and your team. This means focusing on what matters and looking to the future; staying true to our values while evolving both with the times and with our customers' needs. With that in mind, we want to reintroduce you to Meister and our work management platform, MeisterTask. In this post, we’ll outline our vision and commitments, and share some exciting updates to our visual brand identity. 

Over the past year, we’ve deepened our understanding of the challenges of modern work. This has inspired how we enable successful work management for teams like yours, as well as a refreshed visual identity that better represents who we are today.

In this post, you’ll learn:

  • How MeisterTask is transforming teamwork in 2025

  • How our new branding reflects this evolution

Don’t worry, the updates to our branding won’t impact your experience of MeisterTask or MindMeister. No action is required on your part — just enjoy the new look as you continue using our tools!

Our research has shown us first hand that many organizations share the same challenges:

  • A lack of transparency across projects

  • Siloed working 

  • Gaps in efficiency

These issues often come down to the complexities of digitalization. Without the right tools, bringing work online can be a slow and difficult process. 

But it doesn’t have to be. 

MeisterTask: helping teams manage their daily work securely in a centralized digital space

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At Meister, we create simple, powerful tools for project management and knowledge sharing. We believe that bringing in a tool that supports digitalization doesn’t have to be hard. Team adoption can be simple, fast, and welcomed.

MeisterTask is a work management platform that helps teams manage their daily work in a centralized digital space. It’s our goal to level the playing field and empower teams, no matter their technical experience. 

Here’s how you can use MeisterTask to improve your daily teamwork.

1. Take control of your projects with ease

Simplify project management with shared boards that enable your team to easily assign, track and complete tasks — all in one secure space. Manage resources centrally and securely, empower your team to collaborate efficiently and track progress with Reports.

MeisterTask has created more transparency within our projects. We save time by going to fewer meetings, and meeting minutes have become mostly obsolete. Thanks to MeisterTask we collaborate and communicate more effectively.

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Katja Esch

IT Project Leader, LBBW

2. Centralize knowledge, create alignment 

Notes create a central source of truth for all your teamwork. Document shared processes, strategy and ongoing teamwork to inform and align teams, stakeholders and your wider organization with ease. Attach notes to specific tasks to bring more context to daily work. 

3. Unite teams with clarity and purpose 

Create visibility across projects end-to-end with our collaboration features. Follow tasks with assignees, due dates and stakeholders. Spark discussions in context of tasks and notes, with in-app commenting where you can ask questions, mention and reply to your team. 

We create a task in MeisterTask for each client, and link to our client documentation in Notes from the task. This way, we have everything relating to one client in one place – and we don’t need to go hunting for information in other tools.

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Christian Müller

Founder, sozial-PR

4. Streamline and automate your workflows

Turn emails into tasks with our email integrations and sync deadlines with your calendar with our Gmail and Outlook calendar integrations. Within the platform, set recurring tasks, checklists and automate ownership. Need to connect to another tool? Check out our Zapier integration that can connect you to Salesforce, Slack and 250+ more. 

When you choose MeisterTask as your partner for digitalization, you get access to a native-language support team, a dedicated Customer Success Manager and Account Manager, plus a thriving community.

Introducing a new visual identity for Meister

As MeisterTask has grown to meet the demands of modern work management, it’s only fitting that our brand grows with it. That’s why both Meister and our products, MeisterTask and MindMeister, now feature updated logos and a refreshed visual identity.

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The thinking behind the changes

Our new branding introduces a clean, modern look that reflects the evolution of our products and Meister as a company. More specifically, it:

  • Aligns with modern design best practices, including accessibility standards.

  • Introduces a consistent visual language that reflects the simplicity of our tools.

  • Provides a solid foundation for future brand growth.

This refreshed identity represents MeisterTask and MindMeister as they are today: straightforward tools that empower teams to manage their work with confidence.

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Streamline workflows across your organization with MeisterTask